Many Cameroonians have that ambition in the music industry-to make it big. However this industry in Cameroon still faces alot of difficulties as succeeding in it is not as easy as elsewhere. Many problems are being faced by most Cameroonian artist especially when it comes to the phase of marketing their products. However this is unlike in the past where artists in Cameroon made it big in their careers. The reasons are evident,
First of all there is no very big ready market to consume most of the Cameroonian musics. Cameroon has a population of about 20 million people. This is so small compared to countries such as Nigeria. Added to that, the little market we have rather falls in for music coming from other countries as Nigeria, Ghana and the Western world and neglect or minimize their own home made musics.
Another aspect is the advent of mordern technology. This is what has brought about piracy and all of that. Now all one needs to do is get a CD and copy the files on his PC, he has a whole album which costs about 5000 frs.
But then, the issue now is not just identifying some of these plagues , but trying to see the solutions to our artists. Well as for me, I fell all we need to do is adapt if nothing can be changed.
To make it, use this method: Do a good hit track which you are very confident of. Do a video of it. Try to make it played on almost if not all the radio and TV stations you can ever think of. Once this track and video is good, you start getting famous. People start hearing about your song without even knowing you. The next thing is that they start wanting to know you. Once it has reached this level, begin organizing shows, accepting invitations to performances etc. Just very soon, you will have big performances through concerts organised by large firms as MTN, ORANGE, GUINNESS etc. Once this has happened, then know that you are a successful Cameroonian artist. Let's see some examples in Cameroon;
-X-Maleya
- Lady Ponce
- Jovi (Don for kwat)
- Charlotte Dipanda
- Adah (Nyango)
- Ice Eric
ETC
You realize that all of these artists have an album, yet it was only one track in that album which they saw to be a hit track and publicized it widely so much so that they are so famous today. This in a bit is how I feel Cameroonian artists should do in order to succeed in their career.
